Introduction:
In a recent development that has stirred both controversy and patriotism, the popular Indian travel company, EaseMyTrip, has decided to suspend flight bookings to the Maldives. Three Maldivian ministers made disparaging remarks about India’s Prime Minister Narendra Modi, which prompted this decision. We will examine the specifics of this judgement, the controversy that surrounded it, and its possible effects on travel and bilateral ties between India and the Maldives in this piece.
EaseMyTrip Takes a Stand:
EaseMyTrip, a prominent name in the Indian travel industry, has taken a firm stand in favour of nationalism over personal interests. The company’s founder, Prashant Pitti, announced via social media that they would no longer accept bookings for the Maldives, emphasizing the beauty of India’s treasures, such as Lakshadweep. This move reflects a sentiment that resonates with many Indians who see supporting domestic tourism as a matter of national pride.
The Scandal Begins:
The controversy started when Prime Minister Narendra Modi posted a video of his visit to Lakshadweep on social media and other leaders in the Maldives started using disparaging remarks against him. The post by Mariyam Shiuna, which has since been deleted, included images of PM Modi and referred to him as a ‘clown’ and a ‘puppet of Israel.’ These offensive remarks sparked outrage among Indian citizens and escalated tensions between the two countries.
Government Action in the Maldives:
In response to the derogatory remarks made by its officials, the Maldivian government decided to take action. Mariyam Shiuna, Malsha Shareef, and Mahzoom Majid, the three ministers responsible for the offensive comments, were suspended from their positions immediately remarks, according to government spokesman Ibrahim Khaleel, do not reflect the opinions of the Maldivian government, and those who said them would pay a price for their deeds.
EaseMyTrip’s Bold Move:
EaseMyTrip’s decision to suspend flight bookings to the Maldives is a bold move that aligns with the sentiments of a significant portion of the Indian population. Prashant Pitti, the founder of the company, emphasized that EaseMyTrip is a homegrown Indian company, and they are committed to promoting Indian destinations like Ayodhya and Lakshadweep as international tourist spots. He stated that nationalism takes precedence over personal interests.
The Impact on Tourism:
The suspension of flight bookings to the Maldives by EaseMyTrip has sent ripples through the tourism industry. Due to the incident, around 8,000 hotel reservations and 2,500 airline tickets have been cancelled by Indian tourists. Approximately 200,000 Indians visit the Maldives every year, and making it a popular holiday destination. The unexpected drop in reservations and enquiries is concerning for the Maldivian tourism industry.
Tour Operators’ Perspective:
Tour operators in India are also feeling the impact of this controversy. The Indian Association of Tour Operators’ president, Rajiv Mehra, predicts a sharp drop in Maldivian tourism in the upcoming days. While some travellers who have already made payments may choose not to cancel their plans, the overall outlook for future bookings to the Maldives appears bleak.
Social Media Boycott:
The controversy has triggered a social media boycott campaign against the Maldives. Many Indians expressed their anger and disappointment over the derogatory remarks using the hashtag #BoycottMaldives on social media platforms. Reports suggest that numerous individuals have cancelled their holiday plans to the Maldives, indicating a potential economic impact on the island nation heavily dependent on tourism.
Promotion of Indian Islands:
As the tension between India and the Maldives escalated, a new trend emerged on social media with the hashtag #ExploreIndianIslands. This movement encouraged Indians to explore the beauty of Indian islands and choose them over the Maldives. Celebrities like John Abraham and Randeep Hooda joined this online campaign, praising the beauty of Indian islands and promoting domestic tourism
Celebrity Reactions:
Bollywood actors have also weighed in on the controversy. John Abraham expressed his admiration for Lakshadweep’s beauty and Indian hospitality, while Randeep Hooda highlighted the rich history and pristine beauty of the Andaman and Nicobar Islands. These endorsements from popular figures could further boost domestic tourism in India.
Salman Khan’s Appreciation:
Superstar Salman Khan commended Prime Minister Narendra Modi for his visit to Lakshadweep and the picturesque images he shared from the island. Salman Khan emphasized the joy of witnessing such breathtaking sights within India and praised PM Modi for showcasing the beauty of Indian destinations.
Maldivian Leaders’ Response:
Former Maldivian leaders, in contrast to the derogatory remarks made by some ministers, condemned the language used and expressed their respect for India. Former President Ibrahim Mohamed Solih stressed the importance of maintaining the age-old friendship between the two countries and not allowing such comments to affect it negatively.
Conclusion:
The decision by EaseMyTrip to suspend flight bookings to the Maldives in response to derogatory remarks against Prime Minister Narendra Modi reflects a growing sentiment of nationalism among Indians. While this move has received mixed reactions, it has undoubtedly sparked a conversation about the importance of promoting domestic tourism and preserving the dignity of bilateral relations. As travellers reconsider their vacation plans and explore Indian islands as alternatives, the impact on the Maldivian tourism industry remains to be seen. In the end, this dispute reminds us of the fine line that must be drawn in an interconnected world between national interests and personal convictions.
